Without social media strategy, content is just stuff.
When you know what you want out of social media, and how to get there, everything else falls into place.
The planning stage is crucial. Before you dive into social media, you’ve got to have a clear goal in mind and know how to effectively track your performance. Too many SMEs fall into the trap of embracing every social media platform, sporadically, and without a plan.
If you don’t know where you’re going, or what your objectives are, how are you ever going to know if you’ve achieved them or not? Being goal-driven will save you money in the long term as you won’t invest in unnecessary activities or distractions.
A whopping 90% of marketers believe that social media marketing is an imperative for their business growth, but only 45% think their social media marketing is effective. (Hubspot)
60% of small business owners are not able to track ROI performance from their social media activity.
Brightspark has identified workable social media strategies for companies large and small.
You tell us who you are going after.
We’ll tell you where they hang out.
What they want to hear from you.
How to get there.
- Our approach is to investigate your target audiences, social listening and competitor analysis where we reverse engineer the social media activity of your peers, with the output of a realistic strategy document and plan for going forward.
- You will have set goals that will be realistic for the stage of social media excellence you are at. The steps you need to take to achieve these goals will be written down, clear and understandable, and act as inspiration to your team.
- When you’re clear on your goals, you will only invest resources into driving metrics that are specific to those goals. If your goal is to drive traffic/leads, the metrics to target will be referral page views and referral conversions. You won’t be getting bogged down in Reach or Likes Or Share Of Voice because they don’t drive website conversions.
We will deliver your social media strategy. Your next decision is whether to take the strategy and implement in-house, or engage Brightspark to work with you on implementing. Check out our content creation and social ads offers.
Schedule a call or contact us.
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