Our toolbox changes to meet an ever-evolving industry, and that’s exactly how we help you stay ahead of the curve.
One of the keys to Brightspark’s success is that we continually adapt to the changes that take place across digital marketing.
From the latest algorithm changes, to the evolution of language used in search, we take a macro view of where digital marketing is going and, as soon as we spot an opportunity, we jump on it and deliver the goods for our clients.
But we never chase the shiny things. Instead we prefer to develop marketing strategies to get highly targeted results for our clients.
You might even have seen me at events hosted by IMAGE magazine, where I’m a regular keynote speaker?
Or maybe your company hired me as a corporate trainer, where I deliver snappy and practical take-aways to teams, such as the workshop I recently did for a group of Bank of Ireland managers.
But what I’m proudest of is converting all that I know into an online social media course that is regularly updated and has been delivered to all sorts of people – individuals, groups, and teams.
Learn Social Media Like A Pro has helped groups of hoteliers, business owners, and more recently students at Dublin’s Linc at Blanchardstown.
I remember seeking out London’s first Internet Cafe, Cyberia, and feeling I was truly part of something new, exciting, and life changing.
A couple of years later, I was working in a traditional marketing role in Sydney for BNP Paribas. Sydney was a small blip in a less important region to the French back then, so when it came to the website, I made it my business to have a go.
Soon after, I put myself out there as “a marketer who has worked on a website, therefore a website marketer” and so began the career I love now. That was 1999.
Even so, the blog on this site, is the earliest Internet Marketing blog in Ireland. I’ve been posting here since June 2003 – you can take a look back at the early ones here on the Wayback Machine. And it was only in 2006 that blogs started becoming mainstream. See what I mean about being a trend-spotter?
The Brightspark newsletter has been going out monthly since then as well. Lately we’ve started offering it in Facebook Messenger format for that is where I see things going. Tip: start building your Messenger list… you can thank me later!
Brightspark started out offering early content and search marketing. We jumped into social media around 2006, and in 2008, enthused by the possibilities of Facebook, we let the search side go.
Meanwhile I won a contract to work on Tourism Ireland’s social media strategy and implementation from 2009 – 2012 and it was there that I really got to practice at scale on 18 international pages in 12 languages.
During that time, I put what I had learned into practice for smaller clients who got to benefit from the emerging best practices on Facebook, Twitter, and LinkedIn marketing – without having to do the testing.
For 10 years I had been operating as a Social Media Specialist, but I realised that people don’t need to buy specialist social media marketing. What they need is:
They don’t have to know the right mix of search and social that will bring them the most business because we do!
So I looked around and hired the best search and PPC talent I could find and reintroduced the Google side back to Brightspark, whilst opening an office in Manchester.
We tend to work more with B2Bs because leads are the lifeblood of business. But we still love working in the B2C sphere, in particular in the retail, travel, tourism, and hospitality sectors.
What makes a project highly desirable for us is one where we can add significant value. For instance, where the senior management team is bought in to effect ‘regime change’ and doesn’t regard social media or search as a one-off campaign that will deliver bums on seats in just six weeks.
We especially like working with businesses that are great at what they do, but who haven’t yet fully embraced digital.
Thought leadership, global brand awareness, and tight adherence to budget management are hallmarks of what we offer.
I’m Mammy to a small boy who is the centre of my universe. He delights me, and he has actually picked up a thing or two about social media… at the age of 9!
I love beaches and trees. I probably wouldn’t speak to you if we were walking on a tree-lined beach, let’s say, in Brazil, where I’d be gazing at the trees. I was actually going to move to Brazil because I love it so much, but then the crash happened.
I’ve travelled to Africa, South East Asia, Australia, a lot of Europe, and parts of South America.
I enjoy working with Millennials. I think they get a bad rap – and I’m relying on them and Gen Z to save the planet.
In the early years, I entered lots of award contests and picked up quite a few.
The most significant one was a United Nations Award for Best eGovernment Site for LocalAuthorityFinances.com.
It won twice at a global awards ceremony in Singapore as well as scooping big at the Irish Web Awards. What marked the UN one out was that you couldn’t enter yourself, you had to be nominated.
Since then, I’ve tended to avoid the pay your money, nominate yourself Irish awards ceremonies as I’m a bit cynical.
With a track record as long as ours, Brightspark’s performance speaks for itself. We don’t need to put on ballgowns and get sweets thrown at us!