Fantastic to work with. Brightspark brought a very strategic focus to our project and helped us to refine our message and improve our ads.
Brody Sweeney, Director of Camile Thai
I highly recommend Brightspark Consulting. Fantastic work and really good value for money.
Helen Cole, Marketing Manager, Vagabond Tours of Ireland
Whether it's devising a full digital strategy or writing a single piece of content, no task is ever too big or too small for Brightspark. Positive, friendly attitude and willingness to go beyond of what is expected. I recommend without any hesitation.
Jana Solovjova, Marketing Manager at Maxol
Don’t feel like playing our little ‘click to reveal’ game up there? Here’s the lowdown on what we deliver:
Research in local areas and amongst selected international peers, we carry out competitive analysis and deconstruct what the key players are doing in your space. Of course you’ve always wanted to know what your competitor’s most successful posts are on Instagram, Facebook and Twitter? Their frequency of posting, keyword strategy, all that jazz. We’ll begin by poring over the detail in your space, before lifting our heads and coming back to you with a report including opportunities.
Personas – Brightspark is pretty famous for its personas! Not just demographics, but psychographics and lots of other graphics as well! It’s important to know who your targets are, consider their content needs, before arriving at a high level content strategy that will address any opportunities identified in the benchmarking.
Strategy Document – output of this first stage is a strategy document that will make you weep in its clarity, simplicity, and originality. You will want to frame this, it can be such a thing of beauty, but no – we must move on. Strategies need to be implemented and that’s where we go to now.
Content Audit – call us thrifty, but definitely not tight! We start off with a look at what you’ve already got to see if we can repurpose or repackage any of your existing quality material for your social media purposes. Organisations often tend to have lots of content lying around that needs a new haircut and it’ll look every bit as it once did in shining glory.
Create social media content – oh the fun we have producing images and super cool videos for social media consumption! 2018 has got to be all about video and we’ll make you move fast, way down slow, super looped, or just plain boomerang.
Schedule content – social media management takes care and time, and you need a bit of wit to do it right. We’ll craft clever quips that will lift your message to your intended audience, and make you look good all the time.
Social Media Ads
Ad Strategy – there’s a whole lot involved in getting great results from Facebook Ads, Instagram Ads, and Twitter Ads and we are pretty good at it. So good, in fact, that we provide secret training sessions for big agency folk who really ought to know better! 😉 Before you put your money where your mouth is, you’ve got to have a plan. Think carefully about what ad objectives, targeting options (we could write a book on this…no wait, we did… here’s your copy)
Social Media Ad Assets – you know all the beauty we created for your content above? Well we do this in micro tiny short form version for your ads. We also fixate a lot on ad creative because this is the bit your audience will engage with. Want a quick tutorial video on best practices for this? Hop on over here >>
Manage Social Media Ads – if you will allow us to get all nerdy, this is the bit we love the best. Testing testing – learn things from your audience based on how they engage with your stuff. Tweak. Give it to them again – give them more – but wait? Keep an eye on that budget. Squeeze the mostest from even limited ad budgets.
Social Media Training
Social Media Process – now you’re getting the results you’ve dreamed of, and we make it look so easy, you’ve now decided you want to take it in-house. Wise move! Because once we’ve done the heavy lifting for you, there really is no reason for you to leave everything to happen outside of your mothership. Ask us to write up what we do for you and we’ll wow you with flowcharts and magically linked documents that even your deaf grandmother will be able to follow.
Social Media Training – we have distilled our entire social media knowledge into an online social media training course. You can go from zero to pro on everything, or just cherry pick the subjects and modules you need to upskill on. We deliver online training, or we can come into your office and wow your team with our social media training magic. Feedback forms are always ecstatic!
Social Media Support – we never really go away. We tend to form warm relationships with our clients and whenever something happens in our world that will impact on yours, we’ll pick up the phone and let you know.