Fantastic to work with. Brightspark brought a very strategic focus to our project and helped us to refine our message and improve our ads.
Brody Sweeney, Director of Camile Thai
I highly recommend Brightspark Consulting. Fantastic work and really good value for money.
Helen Cole, Marketing Manager, Vagabond Tours of Ireland
Whether it's devising a full digital strategy or writing a single piece of content, no task is ever too big or too small for Brightspark. Positive, friendly attitude and willingness to go beyond of what is expected. I recommend without any hesitation.
Jana Solovjova, Marketing Manager at Maxol
Don’t feel like playing our little ‘click to reveal’ game up there? Here’s the lowdown on the digital marketing services we deliver in Dublin, Manchester and throughout Ireland and the UK:
Get On Google
SEO is the process of ensuring your site ranks at the top of organic search in Google. SEO can save you money and drive better digital marketing campaigns. We can help you drive more business from the web, by optimising your site to appear at the top of organic search in Google.
PPC Google Adwords put your business forward when people are searching. Google Adwords can bring instant traffic and business, no waiting around for SEO to kick in.
Conversion Optimisation is where we get to nerd off testing different variations of your website, all the time fighting to find the best combination of images, text, and user experience that will yield the greatest conversions.
Website Design Ireland and UK
Website Design – if we told you that Brightspark has been designing websites since 1999 would you trust us with yours? All roads eventually lead back to your website, so it’s crucial that yours is fast to load, responsive, and clearly represents what you do.
Website Development – we love WordPress and we have been designing WordPress websites since 2006. Whether you want a great looking website that works, or an ecommerce site that sells, we’ve got you covered.
Everything Else is infographics, quizzes, surveys, and microsites. Anything that needs great looking design and will be consumed online. Our particular expertise is in converting data into beautiful visual images. We’ve won global awards for our work in the area of infographics and data driven visual experiences.
Research in local areas and amongst selected international peers, we carry out competitive analysis and deconstruct what the key players are doing in your space. Of course you’ve always wanted to know what your competitor’s most successful posts are on Instagram, Facebook and Twitter? Their frequency of posting, keyword strategy, all that jazz. We’ll begin by poring over the detail in your space, before lifting our heads and coming back to you with a report including opportunities.
Personas – Brightspark is pretty famous for its personas! Not just demographics, but psychographics and lots of other graphics as well! It’s important to know who your targets are, consider their content needs, before arriving at a high level content strategy that will address any opportunities identified in the benchmarking.
Strategy Document – output of this first stage is a strategy document that will make you weep in its clarity, simplicity, and originality. You will want to frame this, it can be such a thing of beauty, but no – we must move on. Strategies need to be implemented and that’s where we go to now.
Social Media Content
Content Audit – call us thrifty, but definitely not tight! We start off with a look at what you’ve already got to see if we can repurpose or repackage any of your existing quality material for your social media purposes. Organisations often tend to have lots of content lying around that needs a new haircut and it’ll look every bit as it once did in shining glory.
Create social media content – oh the fun we have producing images and super cool videos for social media consumption! Nowadays it’s got to be all about video and we’ll make you move fast, way down slow, super looped, or just plain boomerang.
Schedule content – social media management takes care and time, and you need a bit of wit to do it right. We’ll craft clever quips that will lift your message to your intended audience, and make you look good all the time.
Social Media Ads
Ad Strategy – there’s a whole lot involved in getting great results from Facebook Ads, Instagram Ads, and Twitter Ads and we are pretty good at it. So good, in fact, that we provide secret training sessions for big agency folk who really ought to know better! 😉 Before you put your money where your mouth is, you’ve got to have a plan. Think carefully about ad objectives and targeting options…we could write a book on this…no wait, we did… here’s your copy!
Social Media Ad Assets – you know all the beauty we created for your content above? Well we do this in micro tiny short form version for your ads. We also fixate a lot on ad creative because this is the bit your audience will engage with. Want a quick tutorial video on best practices for this? Hop on over here >>
Social Media Ads Management – if you will allow us to get all nerdy, this is the bit we love the best. Testing testing – learn things from your audience based on how they engage with your stuff. Tweak. Give it to them again – give them more – but wait? Keep an eye on that budget. We squeeze the mostest from even the most limited ad budget.
Social Media Training
Online Social Media Training – we have distilled our entire social media knowledge into an online social media training course. You can go from zero to pro on everything, or just cherry pick the subjects and modules you need to upskill on. Online means your team can learn at their own pace and in their own time. Feedback is always ecstatic!
Blended Learning Social Media – because even the most dedicated sometimes need a push! We offer all the benefits of our online learning course with live masterclasses to bring you along and ensure you complete.
Social Media Support – we never really go away. We tend to form warm relationships with our clients and whenever something happens in our world that will impact on yours, we’ll pick up the phone and let you know. We exist to solve digital marketing problems, and that’s what we love to do.
If you have a project and you need help, why not book in for a free 30 minute call?