Links mentioned in the video:
0.59 Why am I doing this?
2.21 Get your assets in order – https, hashtags, platform?
6.23 Fix up your Twitter profile
6.52 Instagram is not so scary!
9.58 Facebook page types
13.27 Bonus points for Facebook Messenger
15.32 Content funnel
20.39 What to do now?
21.12 Publishing tools – take your pick
I like Social Bee. (note this is an affiliate link)