luxury hotel social media case study header

Irish luxury hotel, Dromoland Castle, invested in a renovation project completed in 2018, to update the infrastructure while maintaining its 16th century historic look.  The €20 million investment included a major design upgrade of everything: from the castle bedrooms, bathrooms, and windows, right down to the golf carts, spa robes, and of course online presence!

Brightspark Consulting was hired to carry out a major strategic review of Dromoland Castle’s social media and online presence and to deliver an up-to-the-minute social media strategy for this 16th century hotel.

Social Media Strategy included:

  • International competitive peer research, breaking down the social media activity of all the major 5 star luxury heritage brands which revealed interesting insights.
  • Interviewing key members of the team at Dromoland to identify the characteristics of the key personas to be reached via the social media activity. 5 personas were identified – 3 evergreen, 2 seasonal – with their preferred platform mapped against content goals.
  • Communicating the plan back to the management team for their feedback, buy-in, and ultimately support for implementation. Advising on routes to implement it.

Marie Chawke Dromoland Testimonial

Implementation & Mentoring

  • Dromoland Castle recruited a new Marketing Manager to deliver on the strategy plan. Brightspark worked in a mentoring capacity over three months to assist the new hire to achieve the goals set out in the plan.

Results

hotels social media case study instagram results

What The Client Says:

case study hotels instagram

 

What About You?

Are you looking to partner with a digital marketing agency that has all the ideas, know-how and most up-to-date insights on what will work for your market? Would you like to have a conversation about how your team can be mentored and trained on social media?

We have much experience working with hotels and hospitality businesses: from luxury 5 star castles like Dromoland, 4 star destinations targeting the business market, through to the smaller properties with big ideas and smaller budgets.

Get in touch. Let’s have a conversation. Whatever your business, Brightspark can help.

 

Visited 69 times, 1 visits today