Am so excited to be delivering a special 8 week programme designed to get high performing business people up to speed on social. I’m running it with Melanie Morris of Genius Ideas Inc and it’s going to be so much fun – and guaranteed learning.
Session One: Wednesday 11 April, 10am – 12.30pm
Let’s start at the beginning – getting you all set up and off the blocks.
- We’ll sort you out with all the accounts that are relevant to you on social media
- We’ll show you how to switch from personal to business accounts and how to be yourself on both of them
- We’ll take baseline metrics on your accounts for comparison at the end of the course (like Weightwatchers).
- We’ll show you some cool tools so you can measure the effectiveness of yours and others accounts.
- We’ll get you set up to devise your social personas and strategy.
- Then we’ll set you some homework…
Session Two: Thursday 26 April, 10am – 12.30pm
Getting deep with content
- Appraisal of projects. Where are you at so far?
- How to create meaningful content.
- “Feed” v “Stories” and how to approach both.
- How to master ads, boost posts and devise promotions.
- Deeper dive into tools and apps.
- More homework… and a quiz!
Session Three: Thursday, 10 May, 10-12.30pm
Video is now. We’ll show you how.
- Appraisal of projects: got any questions so far?
- How to create live video for social media (Instagram or Facebook).
- Going Live – get camera ready, get set up, press live and go! Yes, that’s you doing it!
- Tools for going live – insider’s tips.
- How to get confident on camera (guest speaker).
- Hiring experts: how to write a brief (guest speaker)
- More homework…guess what? Time to make your very own live video!
Session Four: Thursday, 24 May, 10-12.30pm
- Show and tell: share your results with the group (but only if you want to)
- Review of analytics – didn’t we do well!
- Review of projects
- One-on-one Q&A time
- Awarding of certificates
- Graduate lunch!
If you are serious about getting to grips with social media, and you fear you lack the discipline to finish an online course, this 8 week programme is exactly what you need.
Now is the time.
Stop avoiding social media. It’s not going away! You have nothing to fear. You’re in safe hands to show you the way. And it’s going to be the most fun learning you’ve ever had – guaranteed!
You don’t want to miss this!