Content Mastery Summit

The biggest social media conference in the world is aptly named Social Media World. It’s on in April in San Diego and the speaker list is a virtual who’s who of the social media world.

Some of those speakers is coming to town soon. One is being billed as “The King Of Social Media”. He’s been here before, you might have caught him at Web Summit.  I did, and was wholly unimpressed with his messaging. A showman, yes! A money machine, definitely! An angry ball of energy.

Another Social Media World keynote is also coming to town, and this guy is the real deal – Mark Schaefer.

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He’s less brash and showy, more insightful and inspiring. His email is one of the few that I read on the day of receipt direct to my inbox. Mark Schaefer was talking about influencer marketing before anyone else. His book “Content Shock” (buy it!) was the first to name this new era of social media. Google “content shock” and you can see everyone is talking about it. If you want to learn about social media and get some key takeaways on where it’s all going, don’t miss Mark Schaefer!

But not only that – it’s a double bill! – with none other than our own Ian Cleary…

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Ian Cleary is the tool guy. Great ideas for easing your life as you manage social. An amazing speaker who manages to distil complex ideas into clear takeaways. This one day content mastery event should make you pee your pants if you are serious about social!  Mark will handle social media strategy.  Ian will deliver social media implementation.  Here’s the schedule.

Early bird tickets are on sale. Get yours now.

But wait: here’s a deal for Brightspark readers

Use the code ‘brightspark’ when booking and get your ticket for €197 instead of €247.

Book as soon as you can.  This is a one day event on 31 May 2016 you can’t afford to miss.

In the meantime, you can let all the noise about the King of Social Media pass right over your head.  You’re in with the Emperor, and he’s definitely wearing the pants around here!

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