Maxol set the bar a little higher with a Christmas campaign focused on achieving its objectives on Facebook and Twitter.
Rather than yet another “like and share” campaign on Facebook like some, for Maxol we created something fun for Christmas that benefited both the fans and fed directly into Maxol’s social media objectives.
#12daymaxolgiveaway ran on Facebook and Twitter, but with slightly different mechanisms, in a nod to the differing behaviours of users on these platforms.
Facebook Christmas Campaign For Maxol
- Facebook fans were treated to a nifty advent calendar app, the purpose of which was to gather email addresses. Every day fans got a chance to enter their email to open the door and see what that day’s prize was. Daily prizes of a high quality made this an attractive option.
The engagement was high, with users loving the campaign and a little ad spend helping to drum up excitement about the prizes. We even managed to increase the fans by 4.7%, despite the removal of the like gate.
We’re currently in phase 2 of the Facebook promotion: running a voting competition where all the winners from days 1-12 are offered a chance to win one of three super duper prizes, on top of what they’ve already got.
Check it out here:
Our approach to Twitter was slightly different.
Still great prizes every day, but to “unlock” the prize followers had to help Maxol reach different follower counts.
The response was overwhelming, with people retweeting and mentioning Maxol hundreds of times a day! The Maxol Twitter page increased its followers by 70.8% over 12 days.
The competitions worked so well because the effort was put in by Maxol to support this: a beautifully designed, user-friendly app on Facebook and a simple but effective mechanism on Twitter. Extra time was spent on responding to comments on Twitter and Facebook so that there was a happy banter going on at all times.
The competition prizes were of a high quality and consistent with the brand, which meant fans and followers were really keen to get involved.
Overall, the campaigns have positioned Maxol strongly for 2015, with a solid base of Twitter followers and Facebook fans to engage with and to continue to extend their reach.
You can take part!
The campaign continues on Facebook with a vote-off between the 12 winners. Have your say on who wins festival tickets, hotel breaks, and other great prizes.