Date for your diary: Wednesday 4 June 2008

• 10am - 5pm
• Filmbase Temple Bar. View map.
• €500, including course materials & lunch

If you have responsibility for writing or editing content for the online environment this workshop is for you. A practical day covering skills you can apply immediately to your website, intranet, or email communications.

Getting Started

• How people read online
• Scannability - use of headlines, colour, bolding, bullets, keywords, icons
• Skimming - language style, headlines, tone of voice, active verbs
• Readability - calculation and application

Advanced Techniques

• Calls to action and point of action assurances
• Use of synopses. The great PDF debate
• Tag rules. How to write titles & descriptions for search engines
• Intelligent hyperlinking
• Great online forms

Sharp Email Copy

• Writing for maximum impact from every field
• Short urgent copy. Customised landing pages
• Legally compliant language for subscribes & unsubscribes

Conclusion

• Planning to ensure content remains fresh and up-to-date
• Analysing site statistics

 

Feedback on this training has been overwhelmingly positive.

"Applies directly to daily writing and editing tasks. Very helpful in that it will help me plan my time and perform better" - VHI Ireland

"I found it to be concise, informative, and really well explained - I don't remember the last time I learnt something so quickly and painlessly. I am raring to go on our content. Thanks. - ISPCC

"Excellent delivery by a skilled trainer. I highly recommend it " - Wyeth BioPharma

Bookings can by made by Paypal.

There are a limited number of places, so book today to avoid disappointment.

 

Busy on 4 June? Located outside Dublin?

Contact us for the future dates, in and outside of Dublin.