Let me tell you about my kind of social strategy in about 90 seconds.
A good social media strategy will include matching social media platforms to audience type; content and messaging considerations; as well as distribution – which is key. Too many social strategies fail because there is not enough attention paid to igniting the content. At Brightspark we stay on top of the latest social advertising opportunities as they arise. We are specialists in Facebook, Instagram, and Twitter advertising, which are essential for social media success.
Social media success does not come from creating pretty content. In today’s increasingly noisy world, with organic reach at an all-time low, you’ve got to have a strong social media strategy in place if you are to achieve a return on your investment. Clearly defined goals, supported by content plans that relentlessly deliver the right messaging to the target audiences, combined with tactical social advertising to ensure the messages reach their intended audience is what it takes.
Here are some of the social media profiles we can manage for you…
Some recent projects have included:
Social Media Audit:
competitor analysis and research with recommendations that are benchmarked against global industry best practice, and that can identify opportunities for your business. A good place to start.
Social Media Strategy:
tailor-made advice on how you can reach your audience, with your message, supported by tactical social ads that will achieve your objectives.
Content Amplified Through Social Ads:
we use the full set of targeting options and ad types available and test rigorously to drive down costs while increasing conversions.
Unique to Brightspark: We Create Process.
If you already have a marketing team who can manage your social going forward, we can write process documents so that you can take your social media back in-house. We will work closely with your team to embed the social media strategy in your business, so that you can manage it yourself in an agile way.
We take the stress out of social!
Brightspark Consulting has been at the forefront of social media since it has evolved. We have delivered many campaigns and projects across a wide range of sectors. Check the results – you can see for yourself.
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