Sweetman

Fresh contemporary design with liquid layout, plus content copywriting means you’ll be hooked to read more of the content from leading business coach, James Sweetman.

 

Pickapro

Large database-driven website needed a facelift. The challenge was to incorporate a fresh new style and encourage better visitor click-through rates.

 

Blastspace

If you’re a cool indie teen, you’ll be familiar with this social networking site. Edgy design is right on brand.

 

Moneybrain

In the world of finance, we took the innovative approach of using friendly no-nonsense language and adding fresh design to update site for this mortgage broker.

 

Yellowstone

What better challenge than to design for designers? Site update featuring Flash portfolio and email marketing for leading Dublin graphic designers.

 

What else?

Flash ads for agency client. Site Maintenance and Write for Web Training. A nice little holiday at Christmas. Microsites for those who only need a little online presence. And continually striving to bring leading edge web concepts and ideas to our clients.

 

 

Feel like you can't escape movies?

With the annual hype surrounding the Oscars this weekend, the Dublin Film Festival drawing to a triumphant close, and Gabriel Byrne picking up more awards about town than you can shake a stick at, it's not surprising if you're feeling a little movie overloaded.

Prepare yourself for more, because in this edition we're looking at Flash Videos and their metamorphosis from featuring on sites for novelty reasons, to business reasons.

Plus we have an interview with eircom's Director of Consumer Marketing who was behind Ireland's first video ezine (or vzine), as well as regular features - Google Zeitgeist and what we've been up to.

2007 - The Year of Flash Video

Or more precisely, the year that flash video shifts from being something 'clunky' to being real live 'content'. Our belief is that the time has come for Irish businesses to shift their perception as to what is web content.

Back in the early 1990's it was all about big images and rotating gifs. Eye tracking studies revealed that our brains process words and headlines. Now our sites are constructed to maximize impact and facilitate large amounts of data going into the brain in as few seconds as possible. View some classy examples here and here.

We're moving into a new phase: where video becomes content and key messages are delivered in a way that we've known and loved for decades - through video.

Here's what I mean....

We're seeing Flash blended with video to distil multiple and complex messages, into user friendly videos of no more than 2 or 3 minutes long. My favourite example of this is salesforce.com. Go visit the site, select "view demos" and see how technical sales messages are being delivered right now.

Last week in the US, severe weather conditions caused many JetBlue airline passengers to get stranded. JetBlue responded by issuing a video apology - direct from its CEO on Youtube (and its own site of course). Watch it on Youtube and read the responses - people are responding well to Geoff. That's because he's coming across as real, concerned, and credible.

The New York Times has been broadcasting audio, video and photographic images of key stories on its home page for some time now. Right now, you can choose from stories relating to politics, opinion, sport, and of course whether Forest Whittaker is going to win an Oscar for his portrayal of Idi Amin in this weekend's Oscars.

Read more about flash video...

Latest figures for January reveal Ireland’s continuing obsession with consuming ­ be it holidays out of here (ryanair (1), aer lingus (2), budget travel (7)) or other consumer goods (carzone (4), daft (10), argos (14) , buy and sell (15)). Interesting that we’re not searching for ebay.

Russia is all business with top searches for coaching, state diplomas, management training, jobs, corporate training, and universities. 14 out of the top 15 search terms are concerned with education and employment, with number 15 being ‘jokes’.

Social networking sites and gaming are the most prominent searches in Malaysia, Singapore, Vietnam, and Japan, while Hilary Clinton tops the poll in the US.

Interview with the producer of Ireland's First Vzine

In November, eircom was the first in Ireland to introduce 'v-zines' into its marketing mix.

View it here...

A new way of communicating with customers, and the perfect way for eircom to showcase their services, we caught up with the woman behind the initiative, Debbie Byrne, Director of Consumer Marketing at eircom. Read more...