Brightspark Consulting Blog http://www.brightspark-consulting.com/ Read one Irish entrepreneur's blog as she operates a business in Dublin en-us 2006-03-28T10:36:53+00:00 How's your Ontological Content? http://www.brightspark-consulting.com/archives/000691.htm It's something that you need to be aware of for good search engine rankings going forward. Ontological analysis of content is something the search engines are likely to move towards in the near future. Rather than simply picking up your... brightspark 2006-03-28T10:36:53+00:00 Dreaming of Site Maps II http://www.brightspark-consulting.com/archives/000690.htm I've been known to dream of site maps - long frustrating nights not filled with sleep but featuring me winding my way around site maps in a never-ending maze. Kind of like living in a Pac Man game. Now my... brightspark 2006-03-27T17:22:39+00:00 Want to hear what I've got to say? http://www.brightspark-consulting.com/archives/000689.htm Well if you're a woman, and you're near enough to Dublin on 10 April, come along to the Dublin City Enterprise Board Women in Business Networking meeting where I will be presenting on how to maximise your website's potential. You... brightspark 2006-03-23T20:09:44+00:00 Resultarama! http://www.brightspark-consulting.com/archives/000688.htm Not being one to brag (ahem!), I'm delighted to report that a pay per click campaign that went live this morning for a client has already generated a first potential piece of business! Campaigns went live around 11am, and I... brightspark 2006-03-22T17:58:04+00:00 Happy St Patricks Day! http://www.brightspark-consulting.com/archives/000687.htm Here's a jolly greeting that we did for a client in conjunction with our new animation partner, Kavaleer Productions. Happy St Patricks Day. To all the Irish and wanna be's around the world!... brightspark 2006-03-16T08:30:51+00:00 Trip to Mars Anyone? http://www.brightspark-consulting.com/archives/000686.htm Google has just released a Google map of mars. In commemoration of Percival Lowell's birthday (he wrote and sketched a lot of our early knowledge of the red planet), Google launches a new site that allows us to explore Mars... brightspark 2006-03-14T09:50:20+00:00 Brightspark Whitelisted http://www.brightspark-consulting.com/archives/000685.htm for its use of the email messaging tool. Good news for clients as it means we don't have to build in extra time to have messages approved before send. The US can-spam law requires multiple email messaging providers to physically... brightspark 2006-03-13T20:12:48+00:00 Where are you from? http://www.brightspark-consulting.com/archives/000684.htm Rather than who you are. As readers from yesterday will know, I was hob nobbing it at the Dail bar yesterday evening. I couldn't help noticing that the question on everyone's lips was 'where are you from?'. It reminded me... brightspark 2006-03-09T08:31:08+00:00 200th blog entry http://www.brightspark-consulting.com/archives/000683.htm Cause for triple celebration actually - 200 entries in this here blog dating back to 2003. Ah yes, the joy of it, back in the early days when I had time to think about the literary style of it, through... brightspark 2006-03-08T11:14:57+00:00 Writing for a Writer http://www.brightspark-consulting.com/archives/000682.htm The honour of it. An ex-journalist, with an award-winning screenplay under her belt, has been working with me on her web content. I met Maggie Butler, the talented lady above, at a networking event. We got to talking and she... brightspark 2006-03-02T18:26:41+00:00 Bizzy Week Ahead http://www.brightspark-consulting.com/archives/000681.htm They should invent a new word that applies particularly to the kind of week where you know you're going to cram about 3 weeks work into it, but it's got a positive vibe to it. It's not a moaney word,... brightspark 2006-02-27T22:09:34+00:00 Desperate Measures http://www.brightspark-consulting.com/archives/000679.htm MSN is attempting to lure web users away from Yahoo and Google to its own search engine - and it isn't afraid to offer incentives to achieve its objective. The search company has launched a sweepstake for users that will... brightspark 2006-02-20T23:13:25+00:00 Monday Night Well Spent http://www.brightspark-consulting.com/archives/000678.htm Just back from a Women in Business networking event that featured Krishna De speaking on developing your personal brand. I've been listening to a lot of people speak about that subject of late but tonight after hearing Krishna, I'm inspired... brightspark 2006-02-13T22:42:09+00:00 CRO Woe http://www.brightspark-consulting.com/archives/000677.htm Have you ever had to deal with the CRO forms? They could do with a large dose of plain English rammed down their throats followed up by a helping of instructional language poured all over them. Recently I had to... brightspark 2006-02-08T09:08:05+00:00 Film Production Site http://www.brightspark-consulting.com/archives/000676.htm Fastnet Films site went live yesterday. The recipient of a Dublin City Enterprise Board grant for website development, it's a nice example of what can be done. Budget allowed for html with a little flash in the banners, nice design,... brightspark 2006-01-27T09:39:30+00:00