The content for this site needed to be written for two audiences:
- People in the HR industry who would understand the jargon
- People with a HR need who come from industry
Impetus HR Consulting's typical clients can be mid-sized corporates who have grown their businesses quickly but who are now at the stage of needing a defined HR strategy and processes. Or they are big businesses facing industrial action or union crises who need short-term advice on dealing with sensitive issues.
- Brightspark commissioned an innovative set of illustrations to translate the client's needs into a unique and quirky set of images that convey the main points about each HR service.
- The site has been optimised for high search engine ranking. As it only went live in summer 2005 - there will be no search engine results until autumn as it takes approximately 6-8 weeks to reach page 1.
- Impetus HR Consultants are pleased with the results achieved by Brightspark and is looking to introduce other internet marketing techniques to communicate with clients and win potential clients in the near future.
"I have worked with Brightspark on a number of website projects and found them to be superb at marketing. I found that they could rapidly understand the essentials of a business and quickly come up with the messages to communicate that business's unique product. Brightspark has the ability to optimally use the internet to communicate from the business to potential customers and other stakeholders. I would highly recommend them to anyone setting up or redesigning their website."Tom Fahey, Impetus HR Consulting
