Brightspark Blog

Read one Irish entrepreneur's blog as she operates a business in Dublin

Bizzy Week Ahead

February 27, 2006

They should invent a new word that applies particularly to the kind of week where you know you're going to cram about 3 weeks work into it, but it's got a positive vibe to it. It's not a moaney word, it's an upbeat one with energy to it: bizzy.
May only be used in the context of business and not therefore to include one's social life, or the traffic.

Posted by brightspark at 10:09 PM

Desperate Measures

February 20, 2006

MSN is attempting to lure web users away from Yahoo and Google to its own search engine - and it isn't afraid to offer incentives to achieve its objective. The search company has launched a sweepstake for users that will reward searchers that hit on a "winning" keyword.

The MSN Search and Win competition enters search users in a prize draw if they search for certain terms. If a sponsored link appears informing users that they may have won a prize, the searcher is asked to submit their details.

MSN is currently placed third behind Google and Yahoo.

However, it seems bloggers are determined to put a spanner in the works and have already begun publishing ways to win. This includes everything from the winning terms, to applications that generate the search terms and click on the prize link.

Some industry pundits have also questioned whether this approach is sensible and why MSN doesn't focus its efforts on improving the core application, arguing that Google's revenue successes and market position were borne of a superior search.

This entry was reproduced from Digital Digest.

Posted by brightspark at 11:13 PM

Monday Night Well Spent

February 13, 2006

Just back from a Women in Business networking event that featured Krishna De speaking on developing your personal brand.

I've been listening to a lot of people speak about that subject of late but tonight after hearing Krishna, I'm inspired to take action and do something about it. I've cleared the decks for tomorrow morning and I'm going to contemplate the brand that is Brightspark. So please don't ring me as I will most definitely not be looking for distractions given such a riveting suject.

Apart from a blog to compliment Krishna, I would also like to compliment the Dublin City Enterprise Board on the quality of the network. It has improved since the last time I was there, quality female entrepreneurs all busily networking. Sure there's no better way to spend a damp dark Monday night?

Posted by brightspark at 10:42 PM

CRO Woe

February 08, 2006

Have you ever had to deal with the CRO forms? They could do with a large dose of plain English rammed down their throats followed up by a helping of instructional language poured all over them.

Recently I had to change 2 simple pieces of information on a limited company. My favourite financial advisor and I both read the form and came to the same conclusion: that the retiring Director must sign the form. Did that. Sent it in. They sent it back. Wrong. The incoming Director must sign the form.

Downloaded the form again. Travelled (out of Dublin) to get the incoming Director to sign the form. Got it in to CRO. They sent it back. Wrong. The retiring Director and the incoming Director must sign the form.

Both times the letter back from CRO was from a woman who gave her telephone number. I tried to telephone that number throughout the month of January at various times of morning and afternoon, but it was always on her Christmas out of office voice mail. (Maybe she died and never returned to CRO and quite frankly I wouldn't blame her)

When I finally got through to a person, a man gave me incorrect information - he told me that the incoming Director must sign and that was that. Ignored his advice, worked out the signature combination that we hadn't tried yet and the form went in again - third time - and this time got sent back because it didn't have the fee attached.

ARGH. I ask you now to visit the cro.ie website (sorry but it doesn't even warrant a link from this fine site!), download any of the forms on there and you will see that there is nothing at all mentioned about fees . I should have guessed there would be fees of course, after all we're dealing with the Government here, surely they must be after our cash in some shape or form.

Last week I presented myself at the CRO office, smiled my way past the angry old man on reception, presented myself at the cash desk where 3 people sat at counters and only 1 was taking customers. I find that maddening - it happens in banks also - where 1 industrious one does all the work, and the other ones who are supposed to be client facing, have their heads down and are playing on their calculators or texting or whatever it is they do....

More maddening again was the sign that told me that I would be exempt from fees if I used the internet. I would have if the website told me I had to pay fees. When I got to the top of the queue, I asked the guy on the counter how they could accept my form over the internet given that it had to be signed in pen by a real life person. He looked at me blankly. I decided to leave it. Quit while I was ahead.

The one good thing about CRO is the floors. When you walk at speed from the cash desk to the exit, past the narky reception guy, towards the freedom of Parnell Square, they echo and make you sound like you're a Woman with Purpose. Or a Woman Who's Glad To Be Done with CRO. Or a Little Person Who Has to Work with the System Making Herself Heard.

Posted by brightspark at 09:08 AM
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