How's your Ontological Content?
March 28, 2006
It's something that you need to be aware of for good search engine rankings going forward. Ontological analysis of content is something the search engines are likely to move towards in the near future. Rather than simply picking up your main content keywords, they will also be checking for keywords that relates to them.
For example, if your main keywords are "mortgages", then it's highly likely that words such as "interest rates", "deposit", "property" would also appear on your pages.
In the future, search engines will reward those websites with a higher ranking than those that excessively repeat just "mortgages."
With ontological analysis, websites that speak of not only the main keywords but other relevant words can expect higher rankings. What does this mean for you? Same message as always - write your content for your audience and not for the search engines. The more naturally written content will see greater results. And that's good because it's also great for the site visitor.
This was the main point I picked up from reading an article on how to predict search engine algorithim changes by John Metzler.