Writing for a Writer
March 02, 2006
The honour of it. An ex-journalist, with an award-winning screenplay under her belt, has been working with me on her web content.
I met Maggie Butler, the talented lady above, at a networking event. We got to talking and she told me she was experiencing some blockage when it came to writing content for her own site. Sound familiar? Definitely for me it was. It took almost 12 months of editing and re-editing content before the current Brightspark site was deemed fit for your consumption.
Maggie is a personal development consultant who has lots to offer those lucky enough to be her clients. Apart from the literary background mentioned, she also worked for years as a psychotherapist, so brings all of that experience and knowledge into the equation.
We spent an enjoyable afternoon - snow falling gently outside, God bless the Irish spring weather - as I challenged Maggie with questions about who she's targeting with her new site, what services she offers, how she helps her clients work out how to live authentic lives. Maggie has all the answers inside herself already, it was just a case of asking the right questions and putting it into a structure.
That's what coaches do - so I was web coaching a life coach!
It also gave me another opportunity to reflect on what I do for a living. I love the fact that I get to work with people like Maggie and really think about issues facing her clients and how Maggie addresses them. Then, the very next day, I was concentrating on writing content for a transit advertising company.
Diversity is good.
If you would like to know more about Maggie and what makes her world tick, you can visit her blog. Her site isn't up yet, but I'll let you know when it goes live.