Email Marketing IS Sexy
November 21, 2005
Before SEO, before PPC, before SEM, before interstitials and day parting, there was email. Done properly, email can be a real asset to an online marketing programme.
So says Jeanne Jennings on clickz and I'm totally with her on this one. There is a lot of hype around search engine marketing right now, fuelled in large part by the Google/Yahoo! PR machines - don't forget that Google is making more money from Adwords than it ever did from search - so of course it's hard to escape.
This article on Clickz reminds us of the 6 key steps to making your email marketing soar...of course if you use Brightspark for your email marketing, then you can be confident that all of this is being done on your behalf already:
- Track
- Report
- Analyse
- Test
- Implement
- Repeat