Google Analytics
November 18, 2005
Another great service from Google - they've repackaged a site statistics reporting tool called Urchin and rebranded it as Google Analytics. It's free to use if you're a Google Advertiser or Account Holder and provides a wealth of information and reporting that is of great value for increasing conversions.
According to SiteProNews, "Conversions can mean different things to different people but ultimately means the same thing - getting site visitors to do an intended task while visiting your site. For an ecommerce site, site-visits that lead to sales are considered conversions. Sites that primarily provide information might see an increase in repeat visitors as an indication of successful conversions. Similarly, sites running ads powered by Google AdWords might consider ad-clicks as successful conversions as Google certainly does."
I'm off to explore Google Analytics further. You can too: http://www.google.com/analytics/