4G Web Strategy
November 16, 2005
Have you ever downloaded an article intending to read it, left it languishing on your desktop for weeks on end and considered deleting it? That happens to me quite a lot and was about to happen to this article that I downloaded in early October. But something made me read it last Friday afternoon and the thoughts and messages contained therein made my little heart sing! It's so good to know that there are others out there who are singing from the same hymn sheet as you.
It only takes 5 minutes to read this and I highly recommend you do. This summarises what Brightspark is about in terms of its attitude to the internet and online marketing. The graphic on page 5 is particularly accurate.
What?
You don't want to go to the hassle of reading it yourself, you want me to summarise it for you?
It charts the evolvement of the web from the first generation websites of 1994, through to the 1999 era of proliferation of sites thanks to Dreamweaver and FrontPage. 3G website era is the 'command and control' of Content Management Systems with news feeds, portals and ecommerce engines.... A quote I like:
Most marketing departments are disenfranchised from the web experience by the tyranny of their IT departments - the online suffragettes of their generation.
But the good news is that 'right here right now' everything's changing. And yes, that is a quote from Fat Boy Slim there.
Word of mouth marketing is all around us and the hold trinity of advertising, exhibitions and corporate bribery is completely and absolutely fucked. [That was the word used in the article, not my choice!]
Traditional website structure just doesn't work anymore.
And then it comes on to that brilliant diagram and waxes lyrical about the new way of web.
4G - it's revolution, not evolution.
The guys who penned that piece are called Dave Wilson and davidcoe - and yes, that's how he likes to be written in lower case and one word. Gosh, I have problems trying to fight hyphens in Maryrose, I'd say he has his work cut out for him...
Anyway enough from me. Read it: 4th Generation Web Strategy