MCD becomes compliant
November 10, 2005
After 2 years of sending emails with no ability to unsubscribe, no contact us on the website that allows you to unsubscribe and a relentless monthly poorly designed email - MCD announced in an email this morning that they are 'upgrading their database' and will give us all a 'heads up' when the feature is available. When will that be? Soon.
Sounds to me like MCD got their knuckles slapped by the Data Commissioner! That database line sounds like "OK, we know we have to do something, we'll just say something and hope it all goes away..."
In the meantime, MCD stands as a good example of poor execution of email marketing and lack of personalisation. Even the language is wrong - they say they'll give us all a 'heads up' re. the database, yet on the same page they are promoting Brendan O'Carroll! (Yes, under 30's you're right who is he?) They haven't bothered to amend the text promoting The Frames gig in The Point. It's tonight but they are still using the same text as they did in weeks previously referring to November 10th as if it's some date far away.
MCD is an example of an organisation that is doing its own email marketing and doing it badly. They would be better off doing no email marketing if they are not willing to spend money on getting a professional to do it for them and bring the results and reporting that well executed email campaigns bring.