Don't know whether I'm coming or going...
October 26, 2005
With the busy-ness in email marketing activity right now, I never know what date it is. Because I'm always working on emails going out 2, 3, 4 days hence, I'm already in November! Last year was all about search engine optimisation, this year it's more about emails.
I love working on emails, they're one of my favourite things. Firstly, because they bring such amazing results - clients are always bowled over by the graphic and professional quality they bring to their communications, results are fully trackable so it brings new life to contact databases. Secondly, because the success of an email campaign lies in words. And that's what I love.