Brightspark Does Beauty
September 15, 2004
Another beauty site in our portfolio. This time for a long standing client, Madison Clinic. We've been managing pay-per-click campaigns for them since last year which have been bringing in very good results. The previous site had been designed and built by the owner of Madison Clinic. She did a very good job on it, but the time had come to update it to a professionally designed site.
Another of our long-time collaborators, Matrix Ireland, did the design, and part of the brief was to include plenty of icons and user-friendly tables that Madison could use as they update the site themselves. Madison enjoys quite a high search engine ranking already (thanks to Brightspark), but now that the site has been redesigned, the spiders should give it a bit of a boost, as the file names and structures are much more search engine friendly.
Point to note for anyone out there who is thinking of going down the road of getting the nephew, IT guy, or "bloke I know" to design a site for you - if the site isn't built by a professional it can work against you in terms of getting a high search engine ranking. Would you get a part-time builder to build a house for you, or would you go to an architect?
Speaking of which, if you'd like to see some creative work by one of Ireland's hottest new talents, check this out. Tara Cooke, a name to remember for all your architectural needs.