Marketing Toolbox
July 06, 2004
Brightspark is the emarketing (internet marketing) provider to the Marketing Toolbox. What's that you may wonder?
Well, it's a nifty idea that will make life easier for harried, time poor, business owners in Dublin's surrounds. The idea came about through my involvement with BNI. In that networking group, there is a group of businesses who all operate - but don't compete - in the marketing arena. It just so happens that we're all switched on women who get on well, so we decided to create The Marketing Toolbox.
The businesses that form the Marketing Toolbox are: Brightspark for internet marketing, WOW! Marketing for general marketing, Eventuality for event management, Mercury Media for advertising, and Project PR for PR (funnily enough!).
The thing is I can wholeheartedly recommend each and all of these wonderfully talented individuals and the Marketing Toolbox simply formalises this.
There is some press stuff going out round about now, and some nifty packs going out in the post. We have targeted businesses who may have marketing needs, but don't necessarily have the marketing resource to deliver on that. It's also of benefit for those who have a marketing team, but they don't have the specialist skills to deliver an intranet for example, or a radio campaign.
I'm very excited about the Marketing Toolbox. I believe it will bring real benefits (and an end to marketing headaches) for businesses, while at the same time it enables us to develop our respective businesses.
You can access my talented co-tool's sites by visiting The Marketing Toolbox website.