Failte go Lastminute.com
June 22, 2004
Lastminute.com is to launch in Ireland on 1 July. Now we can all put off planning til Friday afternoons and just hop off around Ireland or Europe as we please!
It will be interesting to see how it fares in this market as we already have quite a lot of competition in the holidays/breaks/hotels space. But I'm sure they've got a groundbreaking marketing strategy all ready and sure, anything that raises the profile of the internet can only be a good thing.