How people use search engines
April 30, 2004
Interesting read this - confirms a lot of things that I cover in Web Writing Training. Eye tracking studies and how the centre panel is prime real estate on sites. Interesting comment about how Google has removed the colouring behind it's Adwords to make them look less like ads and more like results.
Scroll about two thirds down the page to the
Study Shows How Searchers Use The Engines
by Christine Churchill article.