First Blog
July 25, 2003
The first blog for Brightspark. And you know what?
I'm not a bit anxious about how this will come out on screen. I've plenty of experience at this blogging business. Because for years I kept a diary, religiously recording each and every wonderful thing that happened in my life. Boys that I fancied and how they matched up to The Great One - Robert Smith from The Cure. The pains of studying for the Leaving Cert (a particularly dull tome that one). The excitement about beginning my career in London. Such logging of life has been for nobody else's pleasure but my own. Until now that is.
I imagine that most people who are blogging have always kept a diary or journal of some form or other. Go the geeks.
This blog is all about how it is to be setting up an exciting new business in Dublin. It is not a 'how to' guide, but rather a sharing of experiences. Many such experiences are unique to me, others are sure to elicit a common groan from others who have been through this before.
And what better way to begin than to state why I believe that Brightspark is going to succeed?
Brightspark is going to plug a gap that exists in the Irish market.
Over the past few years, I have met many business people who, when they hear that I make my living from the internet tend to make the comment - "my business has a website but we never get anything out of it." Or "I really must get around to getting a website for my business".
There are plenty of web design firms who create really stylish websites, but once delivered to the client, they are left to languish, with no content changing from one end of the year to the next. Internal processes haven't been fully thought out to ensure that new and interesting pieces of information are added.
Brightspark is all about picking up where web designers leave off. It helps companies to bring about an internal cultural change so that they are equipped with the skills to maintain their websites. Maintenance involves ear-marking documents for publication on the site. Rewriting so it reads well on screen. Publishing and remembering to update.
And if you haven't got a site yet? Better still. Work with Brightspark to ensure you get one that is aligned to your business objectives, that communicates effectively with your audience, and that helps you win business and make sales.
So that's why Brightspark is here. Keep visiting this blog to find out how we're progressing. And don't forget to give us your feedback.