When your hero tries to visit and can't get in
August 29, 2003
One of the most inspiring books I have ever read is written by Seth Godin and it's called "Permission Marketing". I read the earlier edition months after it was published back in the days when I was just starting out in internet marketing. The book resonated with me. Seth Godin put down all the thoughts and concepts that shape the business I'm in. It was great to know that there was someone out there beating the same drum. Mr Godin is now considered one of the guru's of the internet marketing world.
I was lucky enough to meet him early in 2002. He was over in Dublin for a conference on Permission Marketing and thanks to some crafty positioning I found myself sitting at the top table for lunch, beside Seth, where I got to talk to him about lots of interesting stuff. The people who organised the conference were all wondering who this chick was beside Seth and how she managed to get there!
As you may have noticed, in the last few days I have changed the title of this page from "Todays Blog" to "Latest Blog" - this is to give me a bit of breathing space and means I don't have to publish a blog every day. However, I forgot to change the URL on my email signature so it was still referring to today's blog - a page that no longer exists.
Last night I was reading Seth's blog and replied to a comment he made about stupid instructions on products. I came in this morning and there was an email from The Man Himself saying he had tried to click my link but had got an error message!
My hero might have read my writings on this page, but because of a stupid oversight on my part, he couldn't. That was very annoying indeed. I have assured myself that this won't happen again!