Why are they advertising then?
Friday, April 27, 2007
In research mode for a bed, it seems that all the activity on Google is on the pay per click side. Organic listings throw up news articles on hospital beds, dog and cat beds, books on beds. . .
On the pay per click side, one of the top 3 advertisers is bedsdirect.com yet they don't deliver beds to Ireland. Why would they bother advertising on Google Adwords where they've obviously geographically targeted their search to Ireland when they can't take orders from here? Is it to tempt Irish customers to buy a bed online, have it delivered to some relative's address in the UK and then drive over on the boat and pick it up?
I don't think so!
But one thing's for sure - they obviously have plenty of money to burn. If they can afford to run a national pay per click campaign in a country in which they can't do business. You could help them use up their budget by clicking on their ad! Search for "beds" on Google and you'll see them around the top on the right. Go on. Click it. Beddirect.com - how not to advertise online!
Labels: beds, google adwords, pay per click