It's Not Going Away
Friday, March 30, 2007
Back in February, the ODCE issued new disclosure requirements for companies in relation to websites and electronic communications. From 1 April, all companies have to include company name and it's legal form, company registration number and address. It must be displayed in a prominent place, we're going for footer - not giving away any valuable home page real estate.
The objective of this piece of EU legislation is to bring electronic communications in line with print. How long have electronic communications been around now? Why is this happening now - more than 10 years since e-communications have been in broad use?
I think it's excessive. And smacks of bureaucrats who don't understand the online environment. Granted, the company website might be deemed to be the online equivalent of the headed paper. But every single email is not. Some emails are formal and might be deemed to be letterhead, but the vast majority are like phone calls and chats. Instead of coming up with a solution that reflects the nature of e-communications, our friends in Brussels have just slapped the one requirement on everything.
I had considered emailing all of Brightspark's clients to alert them and to add add the required details to their websites and email templates. The only reason I didn't is because I thought it might have gone away. Costs the poor companies money and for what? To make it easier for spammers and identity thieves to extract company information?
Anyway, it's THE LAW from Sunday. So if you need your site done, get in touch.
Labels: ODCE Disclosure Regulation