Banned Trocaire Ad
Sunday, March 11, 2007
Picked up from Bernie Goldbach, IQ Content, Damien Mulley, here's the banned trocaire ad. Watch it and wonder why the BCI banned it? Read a good article on why here, but here's the gist of it:
"The BCI apparently feels that because Trocaire is advocating through its website that people should lobby governments to act on their international commitments to fight gender inequality, this constitutes political action and is contrary to the legislation determining what can be contained within advertisements on the broadcast media."
The BCI has no control over the web thankfully. Watch the Trocaire ad. And don't forget to contribute to the appeal.
I'm wondering who's responsible for this rather brilliant Lenten campaign? Chemistry is Trocaire's ad agency, they are the ones behind Ireland's most successful viral campaign last year and of course the award winning trocaire ad on child labour.I have to hand it to you lads - nice work!
Labels: banned trocaire ad