Getting to Grips with Blogging
Friday, January 26, 2007
It's interesting to read Ronnie Simpson's views on blogging. As the Simpson in Simpson FTPR, an award winning financial and technology PR company, the man has a great way with words, and in my opinion makes an excellent candidate for a blog.
Last year when we looked at redesigning the Simpson FTPR site, we strongly suggested that they introduce a blog as a nod to the spirit of Web 2.0, allow for two-way conversations and not just one-way corporate information push. They took the idea, we set up their blog on Wordpress, gave them a few tips on blogging etiquette, and away they go. . .
Except for the fact that Mr S himself was a bit resistent to blogging! See his post on confessions of a (failed) blogger in which he makes the point that he'd rather go home and watch a movie, or learn Portugese, or start work on that novel rather than write his blog. He says "I only believe in blogging when I have something to say."
We all have something to say, pretty much all of the time. When we begin blogging it's just a question of reminding oneself to get that thought down - quick while it's in there - doesn't have to be long, just get it out there. I don't mean publish any old random thought that comes into your head, do keep to the overall theme of what your blog is about.
For example this week, it was on my mind about Cuba - so I published a blog about that. I've still got that post-holiday buzz, so a little light post for email geeks, followed by a post on Monday that's a call out from Webby's. These are just things that come up day to day over the course of my work.
The really great news is that Ronnie Simpson has come back! His latest post Confessions of a (recovering) Blogger, sees him slightly more upbeat after reading Debbie Weil's book on blogging. And he's very positive about the impact of blogs on the PR industry. If you'd like to know more, read on here....