How To Select A Social Media Marketing Agency
- Social media is more than just creating nice content, although that is important, your socialmediagency needs to be good at distributing that content using social ads.
- Social media marketing success comes from careful selection of tools that will maximise efficiency, provide insights for targeting, and being able to understand the results and tweak the activity. Has your socialmediaagency got that?
- Social media is not a ‘channel’; it is part of your overall marketing activity. Email marketing, search, and display are also important elements that your social media marketing agency should be comfortable and knowledgeable about.
Brightspark has been successfully doing digital marketing since 2003, and social media since it evolved. Driven by a need to stay on top of all the latest tools as they emerge, we set up the Marketing Toolshed which is now hosted by Independent News & Media. A group of the most forward-thinking social media marketers meet every 6 weeks to road test social media marketing tools. This is one of the ways we maintain our edge.
If you’re looking for a social media agency in Dublin, be sure to look for all of the above strengths and avoid one-trick ponies that do broadcast only.